The ‘Shilp Didi Mahotsav’ is a fortnight-long marketing event dedicated to the Shilp Didi Programme, organised at Dilli Haat, INA, New Delhi.
- The Mahotsav provides a unique platform for the Shilp Didis to expand their market reach and attract new customers for their handicraft creations.
- Shilp Didis are being provided with an opportunity to showcase their crafts at Dilli Haat from 16th August 2024 to 31st August 2024.
- The aim of this Mahotsav is to give them marketing opportunities in addition to e-commerce presence to increase their income under the programme.
Shilp Didi Programme
- The office of Development Commissioner (Handicrafts) under the aegis of Ministry of Textiles has launched the ‘Shilp Didi Programme’ on a pilot basis for 100 days.
- The primary objective of the Shilp Didi Programme is to foster economic empowerment and financial independence among female artisans throughout India.
- A baseline survey identified 100 women artisans, known as Shilp Didis, representing 72 districts across 23 states. The programme covers a total of 30 different crafts, reflecting the diversity within the sector.
