Union Minister launches TULIP Brand

Union Ministry of Social Justice and Empowerment held a grand opening for the ‘Shilp Samagam Mela 2024’, on 5 November at Dilli Haat, New Delhi.

  • The event is being organized by the Corporations under the Ministry – National Scheduled Castes Finance and Development Corporation (NSFDC), National Backward Classes Finance and Development Corporation (NBCDFC), and National Safai Karmachari Finance and Development Corporation (NSKFDC).
  • On this occasion, the Union Minister for Social Justice and Empowerment (SJE) declared the Mela open and launched ‘TULIP’ (Traditional Artisans’ Upliftment Livelihood Programme). brand
  • The goal of TULIP is to empower marginalized artisans by providing them with a platform for global exposure and sales of their products through e-marketing.
  • Under the TULIP brand, artisans from Scheduled Castes (SC), Other Backward Classes (OBC), sanitation workers, and persons with disabilities will have an e-platform to market their products.

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