“The Saras Collection” launched for self-help groups

Union Minister of Rural Development Raj Narendra Singh Tomar on May 4, 2020 launched “The Saras Collection” on the Government e Marketplace (GeM) portal  in New Delhi.

About Saras Collection

The Saras Collection showcases daily utility products made by rural self-help groups (SHGs) and aims to provide SHGs in rural areas with market access to Central and State Government buyers.

It is a unique initiative of GeM and the Deen Dayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM).

Under this initiative, the SHG sellers will be able to list their products in 5 product categories, namely  handicrafts,  handloom and textiles,  office accessories, grocery and pantry and personal care and hygiene.

In the first phase, 913 SHGs from 11 States have already registered as sellers and 442 products have been on-boarded.

GeM will provide dashboards for functionaries at the national, state, district and block level to provide them real time information about the number of products uploaded by SHGs, and value and volume of orders received and fulfilled.

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