The Hyderabad-New Delhi- Hyderabad Telangana Express, the iconic train that connects the State and the Nation’s Capital, has been wrapped with the colors of Singareni Collieries Company Limited (SCCL) which is also the Government owned Coal producing giant of India and also a premier freight customer of the Railways.
The Secunderabad Division of the South Central Railway (SCR), has tied up with SCCL and one rake of Hyderabad- New Delhi Telangana Express has been vinyl wrapped by SCCL.
The first ever vinyl wrapped train of SCR, Hyderabad – New Delhi Telangana Express started its run from 20th December, 2019 from Hyderabad Railway station.
According to the Shri Gajanan Mallya, General Manager of SCR,, it is a new avenue which has immense potential for publicity and enhances the brand value of the organization.
Significance
This is an innovative scheme of Indian Railways of offering exteriors of coaching trains for advertisement to Government Departments / Public Sector Undertakings.
Vinyl Wrapping
This novel and potentially limitless advertising avenue of Vinyl Wrapping on trains lays stress on aesthetics of the trains.
The Vinyl Wrapping is done from the window level to the bottom of the coach, so that the basic visibility is not compromised. The revenue generation potential of the innovative advertising model does not also compromise on various concerns such as Environment, Safety, Security, Sanitation, Fire Safety etc., as prescribed under Railway Rules.
Indian Railways has formalized a policy on advertisement through mobile assets, based on the fact that the mass transport service provider enjoys the highest number of captive eyeballs.
