Minster of State for Textiles and Railways Smt. Darshana Vikram Jardosh inaugurated the SILK MARK EXPO on August 22 in New Delhi. The exihibition is organised by Silk Mark Organization of India (SMOI) a Society, sponsored by Central Silk Board, Ministry of Textiles ,Govt. of India.
- A scheme has been enacted in the name of “Silk Mark” by the Silk Mark Organization of India.
- The Minister said that Silk Mark is aimed at generic promotion of silk and building brand equity of Indian Silk at home and abroad. It is also protecting the interests of not only the silk consumers but all stake holders of silk value chain including farmers, reelers, twisters manufacturers and traders of pure silk.
- Silk Mark is a Quality Assurance Label, which signifies that the product to which it is affixed is made of pure silk.
- It can be affixed to Silk yarn, Sarees, Dress Materials, Made ups, furnishing materials and other silk products which are made up of 100% Natural silk.
- With more than 4300 members and over 4.3 crore Silk Mark labeled products are in the market, ‘Silk Mark Organisation Of India’ is spearheading the quality movement in silk, the Assurance of Purity to Silk fraternity.
- The affixation of this mark will highlight qualifying standards, which will eventually build consumer confidence in both domestic and export markets besides uniting the silk fraternity together.
