Union Minister for Rural Development Shri Narendra Singh Tomar inaugurated Saras Aajeevika Mela 2021 at Noida Haat on February 26, 2021.
- The Saras Aajeevika Mela 2021 is being organized from 26th February to 14th March 2021 by the Ministry of Rural Development.
- More than 300 rural self-help groups and craftsman from 27 states are participating in the Mela.
- Around 150 stalls and 15 food stalls serving regional cuisines have been set up and more than 60 cultural performances will be performed.
- During the Mela, workshops on product packaging and design, communication skills, social media publicity and Business 2 Business marketing will be organised to educate the rural self-help groups and craftsman.