The Ministry of Rural Development is organising SARAS Aajeevika Mela at India Gate Lawns from October 10 to 29, 2019.
Over 200 stalls have been set-up at the Mela venue, where nearly 500 rural SHG craftswomen from 29 States and UTs will show-case varied range of products like handicrafts, handlooms, natural food products and a food court with regional cuisines at India Gate Lawns.
Each stall, each product and each of the rural SHG women has a story to share, a story of victory over heavy odds. Workshops for the rural SHG women would be conducted during the Mela, which will help them to enhance their knowledge and sharpen their skills in book keeping and GST, product design, packaging, marketing/e-marketing, communication skills etc.
About SARAS Aajeevika Mela
SARAS Aajeevika Mela is an initiative by the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), Ministry of Rural Development (MoRD), Government of India, with an objective to bring the rural women Self Help Groups (SHGs) formed with support of DAY-NRLM, under one platform to show-case their skills, sell their products and help them build linkages with bulk buyers.
Through participation in SARAS Aajeevika Mela, these rural SHG women get vital national level exposure to understand the demand and taste of urban customers. The Mela is organised by the marketing arm of the Ministry, Council for Advancement of People’s Action and Rural Technology (CAPART).
