- Cricket legend and Bharat Ratna awardee Sachin Ramesh Tendulkar was appointed as the ‘National Icon’ for voter awareness and education for the Election Commission of India.
- An MoU was signed with Tendulkar for a period of 3 years.
- This collaboration marks a significant step towards leveraging Tendulkar’s unparalleled impact with the youth demographic for increasing voters’ participation in the forthcoming elections, especially in General Elections 2024.
- ECI through this partnership aims to bridge the gap between citizens, especially youth and urban populations and the electoral process thereby, trying to address the challenges of urban and youth apathy.
- The collaboration will encompass a range of activities, including Shri Tendulkar’s promoting voter awareness in various TV talk shows/ programs and digital campaigns etc, all aimed at raising awareness about the importance of voting and the role it plays in shaping the nation’s destiny.
