Actor Rashmika Mandanna has been appointed as the national brand ambassador of the Indian Cyber Crime Coordination Centre (I4C).
- In 2023, Rashmika Mandanna was a victim of a deepfake video posted online on the Internet, sparking discussions about digital safety.
- As the ambassador, Ms. Rashmika will spearhead nationwide cyber awareness campaigns designed to inform the public about cyber crimes including deepfake technology, malicious AI-created content, cyber bullying, financial frauds and other online scams.
- Cyber Dost, the cyber safety and cyber security awareness handle maintained by the MHA, welcomed Ms. Rashmika as the national brand ambassador of I4C.
- The Indian Cyber Crime Coordination Centre (I4C) was set up by the MHA to provide a framework and eco-system for law-enforcement agencies to deal with cyber crime in a coordinated and comprehensive manner.