- On the occasion of the first National Start-up Day on January 16, Union Minister of State (Independent Charge) Science & Technology, Dr Jitendra Singh said that “Purple Revolution” is Jammu & Kashmir’s contribution to “Start-ups India”.
- Briefing about the Aroma Mission launched by the Union Ministry of Science & Technology through the CSIR, which has led to the well-known “Purple Revolution” in India , the Minister informed that the CSIR had, to begin with introduced high-value essential oil bearing lavender crop through its Jammu based laboratory, Indian Institute of Integrative Medicines (IIIM) for cultivation in districts Doda, Kishtwar, Rajouri and later also in the other districts including Ramban, Pulwama, etc.
- In a brief span of time, aroma/lavender cultivation has become a popular option in farming for agricultural Start-up, he said.
- CSIR has launched Phase-II of Aroma Mission after the completion of Phase-I. In addition to IIIM, CSIR-IHBT, CSIR-CIMAP, CSIR-NBRI and CSIR-NEIST are also now participating in the Aroma Mission.