The Prime Minister, Shri Narendra Modi and UN Secretary-General, Mr Antonio Guterres launched Mission LiFE (Lifestyle for Environment) at the Statue of Unity, Ekta Nagar, Kevadia, Gujarat on October 20, 2022.
About Mission LiFE
- The concept of LiFE was introduced by the Prime Minister at COP26 at Glasgow on 1 November 2021.
- On 5 June 2022, on World Environment Day, India furthered the vision of LiFE by launching the LiFE Global Movement, inviting academicians, researchers and start-ups across the world to think about specific and scientific ways in which the full potential of collective action can be harnessed to address the environment crisis.
- The movement received record support from global leaders.
- The mantra of Mission Life is ‘Lifestyle For Environment’.
- LiFE connects the powers of the people for the protection of this earth, and teaches them to utilise it in a better way.
- Mission LiFE makes the fight against climate change democratic, in which everyone can contribute within their capacity.
- Mission LiFE believes that the environment can be protected by making changes in our lifestyle. The adoption of LED bulbs in India reduced electricity bills and protects the environment.
- Mission LiFE aims at following a three-pronged strategy for changing collective approach towards sustainability. First is by nudging individuals to practise simple yet effective environment-friendly actions in their daily lives (demand); second is by enabling industries and markets to respond swiftly to the changing demand (supply) and; third is to influence government and industrial policy to support both sustainable consumption and production (policy).
- The Prime Minister elaborated that Mission LiFE emboldens the spirit of the P3 model, i.e. Pro Planet People. It functions on the basic principles of ‘Lifestyle of the planet, for the planet and by the planet’.
- Mission LiFE will action the ideas and ideals of LiFE through a mission-mode, scientific and measurable programme and demonstrate India’s commitment to walk the talk on climate change.
- Mission LiFE is designed with the objective to mobilise at least one billion Indians and other global citizens to take individual and collective action for protecting and preserving the environment in the period 2022 to 2027.
- Within India, at least 80% of all villages and urban local bodies are aimed to become environment-friendly by 2028.
