The pilot phase of Open Network for Digital Commerce (ONDC) was launched in five states — Delhi, Bengaluru, Coimbatore, Bhopal, and Shillong on April 29.
- It is a first-of-its-kind initiative globally to pave way for democratising digital commerce to enhance the penetration of digital commerce in the country.
Salient Features of ONDC
- It has been incubated by the Department for Promotion of Industry and Internal Trade (DPIIT) at the Quality Council of India.
- It has been incorporated as a private, non-profit (Section-8) company.
- The buyers and sellers do not have to use the same platform or same mobile app to have a transaction. They can use different applications and still do business transactions.
- It aims to promote an open platform for all aspects of the exchange of goods and services through electronic networks.
- It aims at providing equitable access to small and medium businesses to make their goods and services available to a large set of consumers online.
- It seeks to promote open networks for all aspects of the exchange of goods and services over digital or electronic networks.
- It is based on open-sourced methodology, using open specifications and open network protocols independent of any specific platform.
- Consumers can potentially discover any seller, product or service by using any compatible application or platform, thus increasing freedom of choice for consumers.
- ONDC will enable the consumers to match demand with the nearest available supply.
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