NITI Aayog held a day-long forum on September 14 to commemorate the one-year anniversary of Shoonya, India’s zero pollution e-mobility campaign.
About Shoonya
- Shoonya is a consumer awareness campaign to reduce air pollution by promoting the use of electric vehicles (EVs) for ride-hailing and deliveries.
- The campaign has 130 industry partners, including ride-hailing, delivery and EV companies. Rapid global urbanization and e-commerce sales are driving significant growth in urban freight and mobility demand.
- In India, these sectors are expected to grow at a CAGR of 8% through 2030. If this demand is met by internal combustion vehicles (ICE), it would significantly increase local air pollution, carbon emissions, and lead to adverse public health effects.
- EVs offer an opportunity to address these challenges.
- Compared to ICE vehicles, EVs do not emit PM or NOx emissions at the tailpipe; they release 60% less CO2 and have 75% lower operating costs.
- Shoonya supplements existing national and sub-national EV policies as well as corporate efforts in India by creating consumer awareness and demand for zero pollution rides and deliveries in Indian cities.
