The rural development department of Government of India has launched a new campaign, Nayi Chetna, against gender violence.
- The campaign will support women in every village through self-help groups to address gender violence.
- This marks the third edition of the Nayi Chetna campaign, a national initiative against gender-based violence.
- The month-long campaign, organised by the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) under the aegis of the Ministry of Rural Development, will be conducted across all Indian states and union territories until December 23.
- The campaign adopts a collaborative “whole-of-government” approach and involves participation from nine ministries and departments.
- The objectives of Nayi Chetna 3.0 include raising awareness about all forms of gender-based violence, encouraging communities to speak out and demand action, providing access to support systems for timely assistance, and empowering local institutions to act decisively against violence.
