Union Ministry of Health and Family Welfare launched the National STOP Diarrhoea Campaign 2024 on 24 June 2024.
- The goal behind the STOP Diarrhoea Campaign 2024 is to attain zero child deaths due to childhood diarrhoea.
Key points
- While the existing diarrhoea strategy entailed a 2-week campaign with pre-positioning of ORS to under-5 children and limited IEC, the new strategy involves a 2-month long campaign with pre-positioning of 2 ORS packets and zinc as a co-packaging to under-5 children.
- To tackle the persistent issue of childhood diarrhoea and strive for zero child deaths, the Ministry of Health and Family Welfare (MoHFW) has rebranded its long-standing Intensified Diarrhoea Control Fortnight (IDCF) as the STOP Diarrhoea Campaign.
- This initiative, which began in 2014, focuses on enhancing the Prevent, Protect, and Treat (PPT) strategy and increasing the use of Oral Rehydration Solution (ORS) and Zinc.
- The STOP Diarrhoea Campaign will be implemented in two phases: the Preparatory Phase from 14th to 30th June 2024, and the Campaign Phase from 1st July to 31st August 2024.
