- An annual high intensity one-month long people-centric mega campaign of Petroleum Conservation Research Association (PCRA), ‘Saksham’, under the aegis of Ministry of Petroleum and Natural Gas was launched on January 16, 2019 in New Delhi by Sh. Rajiv Bansal.
- Various interactive programs and activities are being planned by PCRA, Public Sector upstream/downstream Oil & Gas companies during the month long ‘Saksham-2019’.
- ‘Saksham’ Cycle Day in 200 cities, Cyclothons, Short Film making contest on MyGov, Workshops for drivers of commercial vehicles, Seminars for housewives/cooks on adopting simple fuel saving measure, Nationwide campaign through Radio, TV, Digital Cinemas, Outdoor media etc. will be conducted, with a focus on reaching out to various segments of fuel users. PCRA is going to utilize the social media platforms for various customized campaigns through Facebook, twitter, MyGov platform.
