Mircha’ rice of Bihar’s West Champaran has been awarded the GI tag.
Key points
- The size and shape of the grain appear like that of black pepper, hence it is known as Mircha or Marcha Rice.
- This rice is famous for its aroma, palatability and its aromatic chura (rice flakes) making qualities.
- The cooked rice is fluffy, non sticky, sweet and easily digestible with a popcorn-like aroma.
- An application for GI tag was submitted on behalf of Marcha Dhan Utpadak Pragatisheel Samuh, a registered organization of paddy cultivators.
