Matcha is a powdered green tea known for its vibrant hue and uniquely smooth, non-bitter taste. According to a Financial Express report, it is emerging as one of India’s newest wellness trends, with brands capitalizing on what some are calling a green gold rush.
- Originating in Japan and China, matcha is gaining significant traction in India. Its market is projected to grow at a robust CAGR of 8.6%, expanding from approximately USD 104 million in 2024 to an impressive USD 167 million by 2030.
- Industry experts report that the top five consumers of matcha are Japan, the USA, China, Germany, and the UK, while India is quickly catching up, despite remaining price-sensitive.
(Source: Financial Express)
