Lavender designated as Doda brand product

Lavender has been designated as Doda brand product, while Kishtwar’s Rattle Hydropower Project has been revived after over eight years.

  • This was disclosed by Union Minister and MP from Udhampur-Kathua-Doda Lok Sabha constituency, Dr Jitendra Singh, while chairing the District Development Coordination & Monitoring Committee (DISHA) meetings of districts Doda and Kishtwar respectively.
  • He said, Doda is the birthplace of India’s Purple Revolution (Aroma Mission) and lavender can be promoted under ‘One District, One Product’ initiative of the Modi Government to attract Agri- StartUps, entrepreneurs and farmers.
  • CSIR-IIIM’s Aroma Mission is providing means of livelihood to budding farmers and Agri-Technocrats and promoting the spirit of entrepreneurship giving a boost to Start-Up India campaign.

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