Union Minister of Textiles and Women & Child Development Smt. Smriti Zubin Irani, launched the 1st ever Brand & Logo for Indian Cotton on 2nd World Cotton Day on 7th October, 2020.
- Now India’s premium Cotton would be known as ‘Kasturi Cotton’ in the world cotton Trade.
- The Kasturi Cotton brand will represent Whiteness, Brightness, Softness, Purity, Luster, Uniqueness and Indianness.
- Cotton is one of the principal commercial crops of India and it provides livelihood to about 6.00 million cotton farmers.
- India is the 2nd largest cotton producer and the largest consumer of cotton in the world.
- India produces about 6.00 Million tons of cotton every year which is about 23% of the world cotton.
- India produces about 51% of the total organic cotton production of the world, which demonstrates India’s effort towards sustainability.
- Cotton Corporation of India (CCI) made ever highest Minimum Support Price (MSP) operation of cotton and hopeful that during the new cotton season, the procurement under MSP will be increased.
- CCI has opened 430 procurement centres in all cotton growing states and payments are being made digitally to farmers’ account within 72 hours.
- Further, leveraging the technology, a mobile app, “Cott-Ally” has been developed by CCI for providing latest news regarding weather condition, Crop situation and best farm practices.
(Source: PIB)
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