On the eve of International Women’s Day, the Ministry of Women and Child Development (MoWCD), in partnership with the Ministry of Education and UNICEF, launched a landmark campaign Kanya Shikhsa Pravesh Utsav on March 7.
- The campaign aims to bring back out of school adolescent girls in India to the formal education and/or skilling system.
- The campaign has been launched with the objective of enhancing enrolment and retention of girls between 11-14 years of age in school.
- The initiative intends to build on the existing schemes and programmes like Schemes for Adolescent Girls (SAG),Beti Bachao Beti Padhao (BBBP) and National Education Policy (NEP) to work on a comprehensive system for out of school girls.
- The campaign will be rolled out under the umbrella of MoWCD’s BBBP initiative by targeting more than 400,000 out of school adolescent girls as primary beneficiaries.
- Over 400 districts across all states will be funded under Beti Bachao Beti Padhao Scheme for outreach and awareness generation at grassroot level to sensitize communities and families to enrol adolescent girls in schools.
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