The largest coastal clean drive-up drive, on the occasion of International Coastal Clean-up Day on September 17, was flagged-off by Maharashtra Governor Shri Bhagat Singh Koshyari, at Juhu Beach in Mumbai.
Key points
Indian Coast Guard (ICG) has conducted the International Coastal Cleanup drive in Mumbai.
- This year, the International Coastal Cleanup (ICC) Day has gained a positive momentum due to Prime Minister’s appeal for mass cleanliness and sanitation drive ‘Swachh Bharat Abhiyan’ and celebrations of ‘Azadi Ka Amrit Mahotsav’ on completing 75 years of Independence.
- The aim was to conduct cleanliness drive all along 7,500 km of Indian coast line at 75 beaches for 75 minutes with special emphasis on Plastic Free Ocean to commemorate 75 years of Independence.
The International Coastal Cleanup (ICC) day
- The International Coastal Cleanup (ICC) day is conducted in various parts of the world in third week of September every year under the aegis of United Nations Environment Programme (UNEP) and South Asia Co-operative Environment Programme (SACEP) in South Asian Region.
- The Indian Coast Guard has been co-ordinating ICC activity in India since 2006 to generate awareness among coastal populace and students towards safe & clean beaches.
- In addition to Indian Coast Guard, the ICC-22 is being spearheaded by Ministry of Earth Sciences (MoES), Ministry of Environment Forest and Climate Change (MoEFCC), National Services Scheme (NSS), National Disaster Management Authority (NDMA) and various other central & state Govt. Departments and Non-Government Organisations (NGO).