A week-long Indian mango promotion programme began in Bahrain in June 11, 2021 where 16 varieties of the fruit including three Geographical Indications (GI) certified Khirsapat i& Lakshmanbhog (West Bengal), Zardalu (Bihar) are being displayed.
- The varieties of mangoes are currently being sold through 13 stores of the group in Bahrain. The mangoes were sourced from farmers in Bengal and Bihar by APEDA registered exporter.
- APEDA has been initiating measures to boost mango exports from the non-traditional regions and states. APEDA has been conducting virtual buyer-seller meets and festival to promote mango exports. It recently organised mango festival in Berlin, Germany.
About Mango
- Mango in India is also referred to as ‘king of fruits’ and referred to as Kalpavriksha (wish granting tree) in ancient scriptures.
- While most of the states in India have mango plantations, Uttar Pradesh, Bihar, Andhra Pradesh, Telangana, Karnataka have a major share in total production of the fruit.Alphonso, Kesar, Totapuri and Banganpalli are leading export varieties from India.
- Mango exports primarily take place in three forms: fresh mango, mango pulp, and mango slice.
