A consignments of Geographical Indications (GI) certified Madurai malli and other traditional flowers such as button rose, lily, chamanthi and marigold were exported to USA and Dubai from Tamil Nadu.
- The flowers for the consignments were sourced from Nilakottai, Dindigul and Sathyamangalam, Tamil Nadu by APEDA registered VanguardExports, Coimbatore.
- The exporters of consignments were supported by professors from floriculture department of Tamil Nadu Agriculture University, Coimbatore in adoption of packaging technology to increase the shelf life of the flowers.
- During 2020-2021, fresh cut flowers jasmine flowers andbouquets (comprising of jasmine and other traditional flowers) valued at Rs 66.28 crores were exported to countries like USA,UAE, Singapore, etc. Out of which, value of Rs.11.84 crores wereexported from Tamil Nadu region through major airports of Chennai,Coimbatore and Madurai.
