The first consignment of ‘red rice’ was flagged off on March 4, 2021 to the USA.
- Iron rich ‘red rice’ is grown in Brahmaputra valley of Assam, without the use of any chemical fertilizer.
- The rice variety is referred as ‘Bao-dhaan’, which is an integral part of the Assamese food.
- The red rice is being sourced by leading rice exporter – LT Foods.
- As the exports of ‘red rice’ grow, it would bring enhance incomes of farming families of the Brahmaputra flood plains.
- The government had set up the Rice Export Promotion Forum (REPF), under the aegis of the APEDA.
