A first commercial shipment of Mishri variety of luscious cherries from Kashmir valley has been exported to Dubai from Srinagar.
- APEDA assisted the shipment of cherries to Dubai by MS Desai Agri-Food Private Limited, a venture company of MS Innoterra, Dubai.
- Prior to this shipment, a sample consignment was sent in the middle of June 2021 from Srinagar to Dubai through air which were transhiped from Mumbai. Following an encouraging response from the consumers in Dubai, the first commercial shipment of Mishri variety of cherries were exported to Dubai.
- Mishri variety of Cherries are not only taste delicious but also contain vitamins, minerals and plant compound with health benefits.
- The union territory of Jammu and Kashmir produces more than 95% of the total country’s production of commercial varieties of cherries in the country. It produces four varieties of cherry — Double, Makhmali, Mishri and Italy.
