The Women Entrepreneurship Platform (WEP) of NITI Aayog, in collaboration with New Shop, India’s largest 24/7 convenience retail chain, has launched EmpowHER Biz – Sapno Ki Udaan under the Award to Reward (ATR) program. This initiative is designed to equip aspiring women entrepreneurs with the skills and resources necessary to succeed in the organized retail sector.
Key Features of EmpowHER Biz:
- Mentorship and Training:
- Comprehensive training programs covering retail management, digital tools, financial literacy, and business development.
- Access to mentorship opportunities to guide participants in their entrepreneurial journey.
- Franchise Opportunities:
- From the fifty participants selected through an online application process, the top twenty will receive a 100% waiver on New Shop franchise fees.
- This initiative significantly lowers barriers to entry, empowering women to own and operate retail businesses.
- Target Demographic:
- Women aged 18–35 from Delhi NCR, Punjab, Rajasthan, Uttar Pradesh, Haryana, Madhya Pradesh, and Gujarat.
Program Goals:
- Empower Women Entrepreneurs: Build a robust retail ecosystem by providing women with the necessary tools and opportunities.
- Drive Sustainable Growth: Enhance participation and success of women in the retail sector.
About Women Entrepreneurship Platform (WEP)
- The Women Entrepreneurship Platform, established by NITI Aayog in 2018, serves as an aggregator platform aimed at empowering women entrepreneurs.
- Initially incubated within NITI Aayog, WEP transitioned into a public-private partnership model in 2022 to expand its reach and impact.
