- According to the the Ministry of Tourism, it has launched the Incredible India 2.0 campaign, during the financial year 2017-18 to promote various destinations and tourism products of the country including spiritual, medical and wellness tourism in important and potential source markets overseas.
- Aims: The Incredible India 2.0 campaign aims at a shift from generic promotions undertaken across the world to market specific promotional plans and content creation with thematic creatives on different niche products including spiritual, medical and wellness tourism.
- The “Incredible India 2.0” Campaign, aims at moving to the next level of promotion and marketing with a shift from generic promotions across the world to market specific promotional plans, content creation and use of thematic creatives.
- The Ministry, as part of its on-going activities, annually releases global print, electronic and online media campaigns in important and potential markets overseas, under the ‘Incredible India’ brand-line, to promote various tourism destinations and products of the country, including the cultural heritage. Promotions are also undertaken through the website and Social Media accounts of the Ministry.
