‘Ayushman Bharat programme’ logo competition

• The Ministry of Health and Family Welfare has launched a competition for designing of a logo and tagline for the ‘Ayushman Bharat programme’, announced in the General Budget 2018-19, this year. This shall be done through a ‘digital crowd sourcing campaign’ on MyGov portal.

• The competition was launched on 19th February, 2018 and will conclude on 6th March, 2018.
• Aim: The main aim of the competition is to generate awareness among the population about these health sector initiatives and engage them towards ownership in shaping a healthy India.
• Winner: The winner of the competition shall be awarded a prize of Rs. 25,000/- while the second winner shall be awarded Rs. 10,000/-.
• Logo theme: The main theme of the logo shall be ‘Ayushman Bharat’ and the guiding principle will be Sarve Bhavantu Sukhinah, Sarve Santu Niramayah (‘सर्वे भवन्तु सुखिनःसर्वे सन्तु निरामयाः). The submission can be either digital logo or a handmade submission which can be submitted as a scanned copy on the digital platform.

About Ayushman Bharat

• The Government on February 1, 2018 had announced two major initiatives in health sector , as part of ‘Ayushman Bharat programme.’ The Union Minister for Finance and Corporate Affairs, Shri Arun Jaitely while presenting the General Budget 2018-19 in Parliament said that this was aimed at making path breaking interventions to address health holistically, in primary, secondary and tertiary care systems, covering both prevention and health promotion.`
• The programme has two components;
  1. Health and Wellness Centre:- The National Health Policy, 2017 has envisioned Health and Wellness Centres as the foundation of India’s health system. Under this 1.5 lakh centres will bring health care system closer to the homes of people. These centres will provide comprehensive health care, including for non-communicable diseases and maternal and child health services. These centres will also provide free essential drugs and diagnostic services. The Budget has allocated Rs.1200 crore for this flagship programme. Contribution of private sector through CSR and philanthropic institutions in adopting these centres is also envisaged.
  2. National Health Protection Scheme:- The second flagship programme under Ayushman Bharat is National Health Protection Scheme, which will cover over 10 crore poor and vulnerable families (approximately 50 crore beneficiaries) providing coverage upto 5 lakh rupees per family per year for secondary and tertiary care hospitalization. This will be the world’s largest government funded health care programme. Adequate funds will be provided for smooth implementation of this programme.
• As per the Union Finance Minister, these two health sector initiatives under Ayushman Bharat Programme will build a New India 2022 and ensure enhanced productivity, well being and avert wage loss and impoverishment. These Schemes will also generate lakhs of jobs, particularly for women.