The iconic Indian superhero – Chacha Chaudhary has been declared as the mascot of the Namami Gange Programme.
- The decision was taken during the 37th Executive Committee meeting of the National Mission for Clean Ganga, NMCG. As a step towards this NMCG has tied-up with Diamond Toons to develop and distribute comics, e-comics and animated videos.
- The content will be designed with the objective of bringing about behavioral change amongst children towards Ganga and other rivers.
- The total estimated budget for the project is two crore 26 lakh rupees.
- National Mission for Clean Ganga has been focusing on youth as part of its outreach and public communications efforts as they are the impellers of change.
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