Prime Minister, Shri Narendra Modi on March 22, 2021 launched the ‘Jal Shakti Abhiyan: Catch the Rain’ campaign on occasion of World Water Day .
- “Jal Shakti Abhiyan: Catch the Rain” will be taken up in all districts, rural as well as urban areas, of the country with the main theme “Catch the Rain, where it falls, when it falls”.
- The campaign will be implemented during the period 22nd March, 2021 to 30th November, 2021 – the pre-monsoon and monsoon period in the country.
- The campaign has been launched as a Jan Andolan to take water conservation at grass-root level through people’s participation to accelerate water conservation across the country.
- The campaign is intended to nudge the State and all stakeholders to create Rain Water Harvesting Structures (RWHS) suitable to the climatic conditions and sub-soil strata to ensure storage of rainwater, as rains falling in the four/five months of monsoon are the only source of water for most parts of the country.
- Gram Sabhas will be held in all Gram Panchayats of each district (except in the poll bound States) to discuss issues related to water conservation after the address by the Hon’ble PM. These Gram Sabhas will also take “Jal Shapath” or Oath for water conservation.
