Oxford University Press (OUP) has announced ‘brain rot’ as the Oxford Word of the Year for 2024.
- The word ‘Brain Rot’ highlights the growing concerns around the effects of consuming trivial social media content on mental health.
- The term describes the cognitive decline attributed to excessive exposure to mindless social media content.
- The word gained momentum alongside the rise of trends like ‘digital detoxes,’ where individuals consciously take breaks from screens to counteract feelings of burnout or mental stagnation.
- ‘Brain Rot’ reflects the increasing concern over how technology is shaping human thought processes and habits.
- Its usage surged in recent years, particularly among younger demographics, to describe the mental fatigue caused by binge-watching videos, doomscrolling, or engaging with low-quality online content.
