Amul on June 9, 2021 launched its micro ATM services from Anandpar village in Rajkot which aims to extend banking services to its member milk producers.
- With this launch, dairy farmers will no longer need to spend hours visiting a bank branch or ATM for cash withdrawals. They can now get it at the same place where they deliver their milk.
- The service called Amul Micro ATM system was launched with the secretary of Anandpar village cooperative milk producers society associated with Gopal Dairy (Rajkot District Cooperative Milk Producers Union Limited) facilitating cash withdrawal through an electronic data capture (EDC) machine with finger scanner option.
- The system has been developed with joint efforts by GCMMF, fin tech firm Digivridhi with banking partner Federal Bank.